Guala × Octus Network

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Know the community.
Prove the activation.

A measurement partnership for Six Degrees Creative. So your clients get real proof that their activation worked.

Introduced by Guala · Prepared for the Azul pilot

PARTNERSHIP PROPOSAL · APRIL 2026

01

02 · The gap

THE BLIND SPOT

Your clients spend $250K on activations
they can't see inside.

Their CMO is asking three questions. The agencies that answer them keep the account.

QUESTION 1

"Who were these people?"

Demographics, affinities, spending behavior. Not headcount.

QUESTION 2

"Did they buy?"

Real transaction data tied to zones. Not estimated guesses.

QUESTION 3

"Should we do this again?"

Cultural fit scoring, retention signals. Not "trust us."

RIGHT NOW: Your recap is photos, attendance estimates, and "great energy." WITH US: Your recap has verified foot traffic, transaction data, and a cultural fit score. Five days after the event.

02

03 · The play

COMMUNITY INTELLIGENCE

We measure what actually happened.
We decode communities.

Guala owns the transaction layer. Octus captures the full behavioral journey. Together: ROI attribution from foot traffic through to the receipt.

BEFORE THE EVENT

+Community profiling: demographics, affinities, spending patterns

+Social signal mapping: hashtag velocity, creator nodes, UGC rate

+12 external market signals: sponsor density, grants, adjacency

+Cultural Alignment Index: does this brand belong here?

DURING + AFTER

+Physical zones: foot traffic, dwell time, flow, density

+Transaction attribution: real purchases via Guala payment data

+Field intelligence: surveys, operator observations, gap-spotting

+Commerce + retention: post-event lift, NPS, UGC momentum

We start with what's public and what we capture ourselves. As trust builds, we layer in client data (email performance, ad spend, POS) and the data gets sharper.

03

04 · Process

HOW IT WORKS

Three steps. Zero lift for your team.

1

We sync up (2 weeks out)

You send us the venue layout. We program sensor zones, coordinate Guala's merchant tracking, and brief the field team. Digital community signals are already running.

2

We capture (event day)

Sensors track zones. Guala tracks transactions. Field agents run surveys. Your activation runs exactly as planned. Nothing changes for your team or the brand.

3

You deliver the proof (5 days)

We produce the intelligence package. You present it under your banner, co-branded or white-label. Every metric ships with a confidence badge. Full methodology appendix. We show our math.

04

05 · The deliverable

A VERDICT, NOT A DASHBOARD

What your client's CMO actually needs.

Cultural Alignment Index

0–100 score: does this brand belong in this community? 8-factor scoring. The metric that justifies the next activation.

Transaction Attribution

Guala's payment layer connects foot traffic zones to real purchases. Not estimated. Measured.

Behavioral Journey Map

Full arc: Formation → Commitment → Physical Engagement → Action → Commerce → Retention.

Community Profile

Who is this community? Gets sharper with every event we measure.

SAMPLE DELIVERABLE PREVIEW

CAI SCORE

84

OEI

76

TRUST

91

White-labeled in your brand. PDF + interactive link. Delivered in 5 days.

05

06 · Proof

RECEIPTS

Beats & Ballads, Atlanta.

308 people. One night. One verdict. The data changed who they pitched for Year 2.

AVG DWELL

15:48

DIGITAL LIFT

60×

NPS

+73

RISK-ADJ ROI

112%

The signal that changed everything: 44% non-alcoholic preference, 2× the national average. Our post-event survey surfaced it. That one data point repositioned which sponsors fit. That's what measurement misses. Intelligence catches it.

Industry avg experiential NPS: +38. B&B: +73. Digital lift measured vs. pre-event social baseline.

Beats & Ballads

ATLANTA 2025 · 308 ATTENDEES

71% aged 25–34 · 62% corporate professionals · Sound Booth: 29% of all traffic, 12+ min engagement

06

07 · The proposal

THE PROPOSAL

One activation. At cost.
Case study in exchange.

EVENT Azul Tequila Activation, Atlanta, via Six Degrees

PRE-EVENT INTEL Community profiling + market signals at cost

SENSORS + FIELD 8-zone behavioral measurement + team at cost

COMMERCE Guala transaction attribution included

VERDICT CAI/OEI + journey map + full report included

STANDARD $10,000 – $12,000

PILOT RATE $2,700

The exchange: Event access + co-publishing rights for the case study. After the pilot, standard pricing applies.

All data collection is aggregate and privacy-compliant. No PII captured. No facial recognition. UK-compliant sensor hardware. Guala commerce layer: 1,600+ active merchants processing live transaction data.

07

08 · Next

WHAT WE NEED

Four things to make this happen.

Venue layout — as soon as available

Brand social handles + event details — public data only for the pilot. We capture everything else ourselves.

Vendor credential — event-day access for our field team

Brand acknowledgment — passive community data capture (no PII, UK-compliant)

After the pilot: this becomes a standard capability in every Six Degrees activation. The community profile compounds. Every event makes the next one sharper. The data stays yours. It compounds.

→

Simon Thomas

simon@octusnetwork.com · 404-246-9662

GUALA × OCTUS NETWORK · FOR SIX DEGREES CREATIVE

08

Know the community.Prove the activation.

Your clients spend $250K on activations they can't see inside.

We measure what actually happened. We decode communities.